Unmissable by design.
Exceptional brand experiences are never accidental. They’re the result of creative ambition, commercial intelligence and flawless execution to make brands impossible to ignore.
Our new agency model aims to build new levels of trust and collaboration with brands. No unnecessary agency layers. No hidden mark-ups. Just exceptional people, extraordinary ideas and a refreshingly transparent approach to bringing them to life.
An experiential agency, built to capture your attention.
Totally transparent on cost.
Inspired by brands being under pressure to deliver more for less, we created an agency commercial model totally unique to the UK, which is designed to support a brand’s experiential ambitions no matter what your budget.
You see directly how much everything costs, from production, to staffing and site space, as well as a detailed breakdown of management time forecasts. This allows you to make more informed decisions on where your budget is being spent and the confidence it is being optimised to its fullest potential.
Senior team led.
At the hear of our service we are a team of passionate experiential specialists who sweat the details and bring a wealth of experience from a wide range of clients and categories.
We have made a conscious business decision for your projects to be only managed by a senior team from end-to-end, which means fewer surprises, more responsive decisions and a calmer, more confident process. A 1-to-1 approach, where the quality of service is as important as the end product.
Industry-first obsessed.
An industry-first is an activation that breaks new ground. It could be an original creative concept, the innovative application of technology, the discovery of an unconventional structure that doubles as a content creation platform, or simply an unexpected location that no brand has activated before.
We are obsessed with seeking out ‘the new’ and harnessing the excitement, attention and impact that industry-first ideas can create for the brands we work with.
Flawless Delivery.
Flawless delivery doesn't happen by chance. It starts with intelligent scoping, meticulous planning and a relentless attention to detail. From the outset, we interrogate every element of a project, identifying potential challenges, pressure-testing budgets and establishing realistic production parameters to eliminate costly surprises further down the line.
We work with a trusted network of best-in-class production partners, technical specialists and brand ambassadors, whose expertise has been proven across years of delivering exceptional brand experiences.
Meet the Founder.
More than 25 years at the forefront of experiential marketing has shaped James Barnes' approach to creating brand experiences. An expertise gained at some of the world's leading advertising and experiential agencies, before leading his own agency for the last decade. He has delivered campaigns for thre likes of Charlotte Tilbury, The Estée Lauder Companies, Kith, L'Oréal Group, Marc Jacobs and Sézane, building a reputation for combining creative ambition with meticulous execution.
In recent times James has been at the forefront of the meteoric rise of pop up shop experiences in the UK, pushing the innovation of this still growing experiential format. He has delivered more than a dozen activations in Covent Garden, helping establish the UK's most influential destination for premium brand experiences.
In 2026, James founded We Made You Look, a boutique experiential marketing agency built around the core principle of trust; creating the first and only UK experiential agency that is totally transparent on cost and where each campaign is only led by senior experiential experts. A combination that provides brands with peace of mind that their valuable projects are in the best possible hands.
James is known for his calm, collaborative approach and has built long-standing relationships based on his passion for creative-first innovations, his ability to deliver complex production builds and his proven ability to deliver industry leading work.
